File CSV pronti per upload in Meta Ads Manager
| Audience | Contatti | Uso Meta Ads |
|---|---|---|
All Buyers (WooCommerce)all-buyers.csv |
2,946 | Custom Audience → escludi da prospecting |
VIP Buyers (3+ ordini / >€1k)vip-buyers.csv |
800 | Seed per Lookalike 1% (miglior seed) |
Super-Attive Non-Buyersuper-attive-non-buyer.csv |
5,523 | Custom Audience → retargeting ad hoc |
Engaged Subscribers (super-attive + lettrici)engaged-subscribers.csv |
10,107 | Seed per Lookalike 2-3% (audience ampia) |
Dormant Recoverable (dormienti + in-crescita)dormant-recoverable.csv |
10,223 | Custom Audience → campagna re-engagement |
Contatti presenti in più audience. Utile per stimare la sovrapposizione e decidere esclusioni nelle campagne.
| Audience A | Audience B | Overlap |
|---|---|---|
| Engaged Subscribers | Super-Attive Non-Buyer | 5,523 |
| All Buyers | Engaged Subscribers | 1,133 |
| All Buyers | VIP Buyers | 800 |
| All Buyers | Dormant Recoverable | 773 |
| Dormant Recoverable | Engaged Subscribers | 668 |
| Engaged Subscribers | VIP Buyers | 304 |
| Dormant Recoverable | VIP Buyers | 244 |
| Dormant Recoverable | Super-Attive Non-Buyer | 54 |
vip-buyers.csv — VIP Buyers (800 contatti) — audience piccola e ad alto valore, ideale per Lookalike 1%
Per campagne Lookalike/Prospecting, escludi: all-buyers.csv, engaged-subscribers.csv
Evita di pagare per mostrare ads a chi già ti conosce. Escludi i buyer dal prospecting e usa Custom Audience dedicate per retargeting.
| Audience | Uso Meta Ads | Obiettivo |
|---|---|---|
| VIP Buyers | Lookalike 1% | Prospecting alta qualità (BOF) |
| All Buyers | Custom Audience + esclusione | Retargeting cross-sell / escludi da prospecting |
| Super-Attive Non-Buyer | Custom Audience | Retargeting con offerta dedicata (alta intenzione) |
| Engaged Subscribers | Lookalike 2-3% | Espansione audience MOF/TOF |
| Dormant Recoverable | Custom Audience | Campagna re-engagement (basso budget, test) |